Wenzhou lies in the southeastern coast of Zhejiang Province and is its economic and cultural center. For centuries, the inhabitants of Wenzhou have relied on shipping, trading and fishing for their livelihoods. Its location on the sea has also been crucial to international trades. Wenzhou shoes and electrical appliances are popular both at home and abroad. Wenzhou citizens are progressive and open to western ideas. Millions of merchants have emigrated and started businesses throughout the world. The city is therefore a famous hometown of overseas Chinese.

Wenzhou's long coastline gives rise to many beautiful islands and rich marine life. There are over 370 kinds of fish and over 430 kinds of seashells. It is also rich in mineral resources including alunite, granite and quartzite. The city sometimes claims to be 'World Alunite Capital' due to large deposits of this mineral. There are over 280 kinds of trees.

Wenzhou means a mild and pleasant land. The city gets its name because of its mild climate without extremely cold winters or hot summers. It is an ideal place for vacation. Mountains, plains, islands, long rivers and broad seas coexist in the city, providing various Wenzhou attractions. Mt. Yandang, Nanji Islands, Nanxi River and Wuyanling Natural Reserve are all excellent choices for visitors to explore. Local cuisine features fresh seafood. Delicacies such as 'Fish Boiled with Three Kinds of Shreds', Garlic Seasoned Fishskin and other appetizers such as 'Tall Man' Wonton, 'Lamp' Cake and Fish Balls are all favorites renowned for their fresh taste, enticing aroma and beautiful presentation.

Wenzhou is a modern city with many good hotels and restaurants cateri September 17, 2008,stores along commercial pedestrian streets provide a shopping paradise. Comfortable bars, dancing halls and amusement venues enrich the city's night life.

Wenzhou is easily accessible by planes, trains and buses. Wenzhou Yongqiang Airport has more than 64 airlines flying to other cities, including Hong Kong and Macao. Jin Wen (Jinhua to Wenzhou) railways connect the city with Beijing, Shanghai, Nanjing, Hangzhou as well as other cities in Jiangsu, Jiangxi and Fujian provinces. Highways are also well developed with good service stations. Long distance buses serve neighboring counties and cities in Zhejiang Province as well as cities in Liaoning, Hebei, Shandong, Hunan, Sichuan, Jiangxi and other provinces in China.